Myer took advantage of six second bumpers creating FOMO for a range of ads for heavily discounted products. Available exclusively through this format, users had to be quick to grab a deal, cutting through the usual retail stocktake clutter.
Clemenger BBDO Melbourne
Myer
6 Second Sale
How dynamic video changed the pace of retail sales.
Formats: Bumper Ads
Verticals: Retail
Tags: Be Topical, Bumpers, Case Study, Data Integration, Director Mix, Dynamic Creative, Retail, TrueView, YouTube
Regions: APAC
Countries: Australia
Language: English
Date Published: 03/07/2017