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Special Group

NZ Tourism

A journey of reflection

When the world's focussed on impurity, NZ reinforced what's pure.

How do you keep an audience interested in travel destinations when they're house-bound? Fact is, less human activity has meant more natural recovery. So NZ Tourism has built on their ownership of "100% pure" and breath-taking imagery to remind viewers that, beauty will be even more beautiful soon. But the true genius in this TrueView spot is the unscripted script - simple conversation between generations.