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Leo Burnett

Orange

Ali Rabee - Pet store

Writing benefits into lyrics

What would you do without the internet? The TrueView spot has Egyptian comedian Ali Rabee sing lyrics to a catchy jingle that answer this in fun fashion. While not perfect, the talking animals have enough personality to match the tone. Ali telling the cat won’t be able to watch “million cats in a million videos” and reflects with a turtle “without a GPS, you are so slow”. Even without understanding the lyrics you can see the universal truths.