Without being able to hold the product in their hands Guerlain needed a solution to showcase the new Aqua Allegoria. Harnessing the power of Display and virtual 3d interactivity, customers were left with a multisensory experience, and Guerlain was left with engagement metrics in excess of 15s—well above internal benchmarks. Discover more about their results here.
Guerlain In-house
Guerlain
Aqua Allegoria
Engaging Display to engage customers.
Platforms: More Ad Formats
Formats: Display, DV360
Verticals: Other
Tags: 360, Case Study, Display, Interactive
Regions: Global
Language: English
Date Published: 17/07/2020