Create with Google
arrow_backward Back to Inspiration

BBDO NY

Sandy Hook Promise

Back to School Essentials

Emotional storytelling delicately handled

Sandy Hook shocked the world. Unfortunately it was quickly replaced on global front pages by the next gun-based attrocity. This TrueView spot re-focussed us all. The risk of gun violence in schools is so vivid due to the amazing script and extraordinary performances. It's impossible to not to be moved.