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Wieden & Kennedy

Duracell

Beach x Bear

Double up your narrative

It’s practically Rule #1 of great creative work – be single-minded. The surprising element of this TrueView spot is just how successful it is in telling 2 stories. Equally. Without one overawing the other. Of course, the production values and finer details are well thought through (just check the weight of the chains by the end). Bet it was a double-barrelled proposition.