With one of the biggest footage repositories, BBC took recycling material to a whole new level in this emotionally charged composition. Making use of the length available on TrueView this spot features everything from user generated content, to tv episode, movies and current affairs programs to expertly deliver its message.
BBC Creative
BBC
Bringing Us Closer
How re-using footage helped broadcast solidarity for the BBC.
Platforms: YouTube
Formats: Trueview Ads, COVID-19
Verticals: Other
Tags: Borrow from Creators, Corona, Coronavirus, COVID, COVID-19, Craft, Film, Impactful, Inspirational, Storytelling
Regions: Europe
Countries: UK
Language: English
Date Published: 10/04/2020