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Burger King

Cows Menu

Public Service Announcements have never been quite like this.

Imagine pitching a PSA idea as "Young cowboy yodelling his way through song lyrics about farting cows". It's about as far from a traditional PSA as humanly possible. Yet Burger King have clearly delivered their message; "Adding lemongrass to a cow's diet reduces methane". Over-the-top styling and directing makes this TrueView ad a genuine winner.