When display offers utility, banners become unstoppable. In this case, ads delivered real-time scores during the FIFA world cup. This campaign destroyed the notion of banner blindness, ensuring all eyes were on display.
iProspect
Adidas
Creativity Is The Answer
Kicking goals and keeping score with real-time display ads.
Platforms: More Ad Formats
Verticals: Entertainment
Tags: Be In The Moment, Case Study, Content, Display, Impactful, Quirky, Real Time, Unexpected Relevant Responses
Regions: APAC
Countries: Singapore
Language: English
Date Published: 14/10/2018