A new spin on a old habit, Converse used Search to redirect teens looking for advice into games and experiences. Matched to trending topics and terms, they ensured Converse was always making its mark in a relevant way.
Anomaly
Converse
Domaination
How Search helped Converse find a way to talk to teens.
Platforms: More Ad Formats
Verticals: Retail
Tags: Be In The Moment, Case Study, Display, Funny, Pulses Racing, Quirky, Retail, Search, Unexpected Relevant Responses
Regions: North America
Countries: USA
Language: English
Date Published: 30/09/2010