Using video responses to answer 40 of Google's most asked questions regarding Down Syndrome, Search gave the Canadian Down Syndrome Society the ability to provide crucial information in a relevant place, at the right time. Answering questions over 240,000 times and creating a 101% lift in organic traffic to the site. Down Syndrome Answers is a perfect example of harnessing the advantages of Search.
FCB Canada
Canadian Down Syndrome Society
Down Syndrome Answers
How Search found a brilliant way to give answers to hard questions.
Platforms: More Ad Formats
Formats: Search
Verticals: Other
Tags: Be In The Moment, Case Study, Emotional, Impactful, Search, Unexpected Relevant Responses, YouTube
Regions: North America
Countries: Canada
Language: English
Date Published: 15/05/2018