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FCB Canada

Canadian Down Syndrome Society

Down Syndrome Answers

How Search found a brilliant way to give answers to hard questions.

Using video responses to answer 40 of Google's most asked questions regarding Down Syndrome, Search gave the Canadian Down Syndrome Society the ability to provide crucial information in a relevant place, at the right time. Answering questions over 240,000 times and creating a 101% lift in organic traffic to the site. Down Syndrome Answers is a perfect example of harnessing the advantages of Search.