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Uber Eats

Eat Local

How Uber Eats used TrueView to deliver an idea that audiences devoured.

When you’ve created a big idea, it needs more room to live and breathe beyond the Super Bowl (and with almost 90,000 restaurants to thank, Uber Eats needed a lot of room). That’s why they took their 60 second Wayne’s World spot, and took advantage of YouTube, to extend it into an epic feature length piece—complete with scrolling interactivity. Paired with a range of formats, it's an unstopple combination of a campaign.