Create with Google
arrow_backward Back to Inspiration

Forsman & Bodenfors Gothenburg

Volvo

Equal Vehicles for All

How Volvo crash tested TrueView techniques.

To promote their release of over 40 years of crash test information, and highlight an otherwise hidden diversity issue, Volvo brought data to life with animated crash simulations. Opening with representations of crashes is a technique bound to earn viewers attention, and the stylised depictions help carry the narrative all the way through to the very end; the premise being their commitment to making their data available, so that crashes can't descriminate.