To promote their release of over 40 years of crash test information, and highlight an otherwise hidden diversity issue, Volvo brought data to life with animated crash simulations. Opening with representations of crashes is a technique bound to earn viewers attention, and the stylised depictions help carry the narrative all the way through to the very end; the premise being their commitment to making their data available, so that crashes can't descriminate.
Forsman & Bodenfors Gothenburg
Volvo
Equal Vehicles for All
How Volvo crash tested TrueView techniques.
Platforms: YouTube
Formats: Trueview Ads
Verticals: Automotive
Tags: Cannes Lions, Craft, Experiment, Film, Impactful
Regions: Global
Countries: Sweden
Language: English
Date Published: 21/03/2019
