Doritos teased their 2021 Super Bowl spot with short sharp TrueView spots alluding to something being amiss with Matthew McConaughey. Featuring talk show host Jimmy Kimmel, and jumping straight into obscure story moments, the content felt right at home on the YouTube platform, and paved the way for our entertainingly challenged star.
Goodby, Silverstein & Partners
Doritos
Flat Matthew
How Doritos TrueView teased their year's biggest ad.
Platforms: YouTube
Formats: Trueview Ads
Verticals: CPG/FMCG
Tags: Borrow from Creators, Cannes Lions, Content, Craft, Film, Quirky, Story Jump, Storytelling
Regions: North America
Countries: USA
Language: English
Date Published: 16/01/2021
