Goodby, Silverstein & Partners

Doritos

Flat Matthew

How Doritos TrueView teased their year's biggest ad.

Doritos teased their 2021 Super Bowl spot with short sharp TrueView spots alluding to something being amiss with Matthew McConaughey. Featuring talk show host Jimmy Kimmel, and jumping straight into obscure story moments, the content felt right at home on the YouTube platform, and paved the way for our entertainingly challenged star.

Platforms: YouTube

Formats: Trueview Ads

Verticals: CPG/FMCG

Tags: Borrow from Creators, Cannes Lions, Content, Craft, Film, Quirky, Story Jump, Storytelling

Regions: North America

Countries: USA

Language: English

Date Published: 16/01/2021

Shortlisted: Film Craft Lions, Cannes Lions International Festival of Creativity (2020/2021) Shortlisted: Film Lions, Cannes Lions International Festival of Creativity (2020/2021)

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Doritos

Flat Matthew

How Doritos TrueView teased their year's biggest ad.

Have you got a campaign that showcases the creative advantage of Google platforms?

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