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Goodby, Silverstein & Partners


Flat Matthew

How Doritos TrueView teased their year's biggest ad.

Doritos teased their 2021 Super Bowl spot with short sharp TrueView spots alluding to something being amiss with Matthew McConaughey. Featuring talk show host Jimmy Kimmel, and jumping straight into obscure story moments, the content felt right at home on the YouTube platform, and paved the way for our entertainingly challenged star.