This spot captures the rapture of life post-lockdown in a made-for-TrueView way. Opening with supers and sound effects to build intrigue, before ramping up the action (with a classic track) is a move straight from the YouTube playbook that is guaranteed to keep viewers engaged.
Energy BBDO
Extra
For When It's Time
A TrueView look at life post-lockdown.
Platforms: YouTube
Formats: Trueview Ads
Verticals: CPG/FMCG
Tags: Cannes Lions, Craft, Film, Pulses Racing, Quirky, Story Jump, Storytelling
Regions: Europe
Countries: UK
Language: English
Date Published: 30/04/2021
