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Energy BBDO

Extra

For When It's Time

A TrueView look at life post-lockdown.

This spot captures the rapture of life post-lockdown in a made-for-TrueView way. Opening with supers and sound effects to build intrigue, before ramping up the action (with a classic track) is a move straight from the YouTube playbook that is guaranteed to keep viewers engaged.

Platforms: YouTube

Formats: Trueview Ads

Verticals: CPG/FMCG

Tags: Cannes Lions, Craft, Film, Pulses Racing, Quirky, Story Jump, Storytelling

Regions: Europe

Countries: UK

Language: English

Date Published: 30/04/2021

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Winner: Film Craft Lions, Cannes Lions International Festival of Creativity (2020/2021) Winner: Film Lions, Cannes Lions International Festival of Creativity (2020/2021)