Pedigree added utility to the Google Display Network to help dog owners when they needed it most. Setting up a profile meant that in the unfortunate event their dog went missing, owners could activate geo targeted Google Display Ads in their area to reunite them with their pooch fast.
Colenso BBDO
Pedigree
Found
Finding lost dogs fast using real-time Display ads.
Verticals: CPG/FMCG
Tags: Be In The Moment, Case Study, Data Integration, Display, Dynamic Creative, Geo Targeted, Impactful, Real Time
Regions: APAC
Countries: New Zealand
Language: English
Date Published: 13/07/2015