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AMV BBDO

Sheba

4AM Stories

Sheba helps cat owners with (extra) long form content.

Being nocturnal, cats can sometimes cause problems when their owners just want to sleep. Sheba showed just how much they understand this struggle with their latest campaign. Using personalization and sequential targeting, they found cat owners who’d been awoken by their feline friends in the middle of the night and served them a soothing 5-hour long video – complete with gentle purring – to help lull them back to sleep.