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Dentsu & Tribeca Studios

Global Goals

Gender Equality

Harnessing sequencing to support gender equality.

Tackling a big global goal is a challenge when in order to create change, you need audiences to engage. Taking advantage of varying actions taken by viewers, Global Goals were able to involve people in a relatable and emotional storyline that brought them back into the fold with every impression. It's a great example of dynamic storytelling created fit for purpose on platform for a worthwhile goal.