Globe took advantage of captive audiences and interactivity in these TrueView spots to draw viewers into a story and then inspired them to take action. Each moment of action (or inaction), keeps audiences engaged and highlights that just like getting their product, taking action is the way to getting what you want.
Wunderman Thompson, Manila
Globe
Get This Cutie Now
How taking a risk meant viewers took action.
Platforms: YouTube
Formats: Trueview Ads
Verticals: Tech/Telco
Regions: APAC
Countries: Phillipines
Language: English
Date Published: 11/05/2019