Madden used live NFL data with in-game footage to generate GIF highlights for every single game. Taking advantage of Display all the creative was delivered via real-time mobile ads across sport websites and apps. The result is an ever-growing collection of GIFs that football fans can take, edit and share to shove in the face of their rivals.
Grow
Madden
Giferator
How Display was the GIF that keeps on giffing.
Verticals: Tech/Telco
Tags: Be In The Moment, Customised Creative, Display, Dynamic Creative, Funny, Interactive, Quirky, Real Time, Unexpected Relevant Responses
Regions: North America
Countries: USA
Language: English
Date Published: 16/04/2015