Create with Google
arrow_backward See more inspiration




How Display was the GIF that keeps on giffing.

Madden used live NFL data with in-game footage to generate GIF highlights for every single game. Taking advantage of Display all the creative was delivered via real-time mobile ads across sport websites and apps. The result is an ever-growing collection of GIFs that football fans can take, edit and share to shove in the face of their rivals.