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Gigil

RC Cola

Family

A YouTube plot twist you won't see coming.

Opening with an eerie tension is a powerful way to engage viewers from the opening. And when you pair it with a pay-off as out-there is this you can bank on earning views from sharing, too. According to Gigil, this spot for RC Cola had earned more than 1.6million organic views within six hour of launch—with a safe assumption 100% of those couldn't predict what they were going to watch.