Game of Thrones may well be the most popular/streamed show of all time but 70% of it's fans still didn't know it was shot and produced in Northern Ireland. Uncovering the most searched for moments over the last seven seasons, Tourism Ireland immortalised them as stained glass windows, giving fans a reason to visit.
Publicis
Discover Ireland
Glass of Thrones
How Search shines a light on a cultural phenomenon.
Platforms: More Ad Formats
Verticals: Travel/Tourism
Tags: Case Study, Content, Craft, Data Integration, Longform, Quirky, Search, Story Jump
Regions: Global
Language: English
Date Published: 20/05/2019