Create with Google
arrow_backward See more inspiration

Wieden & Kennedy London


Good Finds

Finding the funny in the format

Humour is a great way to reward viewers, but when you have multiple executions, it can easily get formulaic. Here, Gumtree does an amazing job of maintaining the tone and laughs across multiple executions and wildly different formats from skippable 20's, to 6 second bumpers and long form.