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Special Group

Tourism New Zealand

Good Morning World

How the early bird got the world's attention, and kept it for an entire year.

Sometimes all it takes to be heard above the noise is to say a simple ‘Good Morning’. This content led TrueView campaign encapsulates everything that reigns supreme on the YouTube platform—Talent talking to viewers, in a humble and consistent way. Originally designed to bring the world to New Zealand, it ended up bringing New Zealanders to the world—through YouTube.