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AMV BBDO UK & MediaCom


Google Misspellings

How Search helped Snickers turn tiny mistakes into an enormous success.

Search let Snickers take advantage of all the spelling mistakes made daily. Buying 25,381 misspelt words with some help from Google and an algorithm, they reached more than 500,000 people in two days with a message that underscored their brand platform; You're not you when you're hungry.