Brands don't always need to create content themselves to build on their own brand platform, sometimes they just need to back the creators who are already making waves in that space. To their own brand equity, Dove simply backed this short film piece which aligned with their brand ethos, and then followed through by promoting it all the way up to its Oscar win.
Edelman Chicago
Dove
Hair Love
For your viewing consideration.
Platforms: YouTube
Formats: Trueview Ads
Verticals: CPG/FMCG
Tags: Cannes Lions, Craft, Film, Impactful, Quirky, Story Jump, Storytelling
Regions: Global
Countries: USA
Language: English
Date Published: 06/12/2019
