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The Glue Society

The Iconic

Hit The Blue Button

Transforming click-through function into online fashion.

The demand for brand activity to drive results is higher than ever—and as a result—creative must perform like never before. These spots take advantage of the TrueView for Action functionality, inspiring viewers to save the talent and click through on the ad. The creative hooks viewer attention early and then use the urgency of pleading to camera which not only drives watch time, but clicks as well.