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AMV BBDO

Sheba

Hope Reef

Sheba makes conscious viewers part of the story.

These days consumers want to see that brands care about the world. So, when Sheba partnered with The Nature Conservancy to restore coral reefs, they knew it was a story that needed to be told. By creating a unique YouTube channel to house related content and support subsequent advertising, they were able to share their efforts and involve the audience in generating donations through viewership.