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Nestlé In-house


KitKat Senses

How Nestlé tapped into a new sense for a DV360 success story.

In order to launch the latest twist on the KitKat, Nestlé needed to deliver a campaign with cut through. Using audio when video or display couldn't be present proved a winning solution—with the sensory experience garnering the KitKat sense a 58% increase in incremental reach. Discover more about how they did it here.