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Jung von Matt

Bosch

Like a Bosch

One casting decision takes you from good to great.

Is your microwave spying on you? The "Internet of Things" is prone to getting a bad wrap. Truth is, IoT is yet to reach that tipping point where the masses see the benefits. Which is why quirky storytelling is crucial. This TrueView spot from German appliance-maker was always going to be good. The casting of the lead talent makes it genius.