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Wieden+Kennedy

Nike

Lunar New Year - The Great Chase

Culturally sensitive insight, played out to comedic effect.

Lunar new year and sporting footwear wouldn't seem like a natural fit. But this TrueView spot manages to combine the two with a sprinkling of humour and charm. The annual family battle over hongbao red envelopes plays out over multiple years - making casting, styling and locations crucial. It's impossible to find fault.