No matter how long the spot, the first five seconds is crucial. Squarespace used TrueView to tell a detailed, long-form story by combining humour and celebrity. Plus, they let their audience know what they were getting into upfront, in just those first few seconds.
Squarespace In-house
Squarespace
Make It with Idris Elba
Why the first five seconds matter.
Platforms: YouTube
Formats: Trueview Ads
Verticals: Tech/Telco
Tags: Celebrity, Content, Funny, Longform, Pulses Racing, Story Jump, Storytelling, TrueView, YouTube
Regions: North America
Countries: USA
Language: English
Date Published: 30/01/2019