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BBDO

Ford

Mustang Mach-E

Mustang goes head to head with their new model.

Armed with a key insight into YouTube user behaviour, Mustang created their very own ‘content rabbit-hole’ for viewers to fall into with their ‘Mach-E v Everything’ campaign. The dynamically shot films quickly draw people in and convince them to click through to more intriguingly conceived and titled match-ups.