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Ogilvy

Cadbury

Not Just A Cadbury Ad

Celebrating every local brand alongside Cadbury with Director Mix.

Working on the platform of generosity, Cadbury wanted to help small businesses bounce back after the pandemic. Because small businesses only service a local area, they took advantage of Director Mix to create a series of dynamic ads nation-wide—which transformed depending on location—to feature the small businesses in the area. Paired with emotional storytelling it's a big brand campaign with small business smarts at heart.