Meet George the Poet - podcast host and now ad co-writer. While it's true manifesto advertising is not new, George and the team tapped into the global zeitgeist. Beautifully written and delivered, this TrueView spot helps us all anticipate and embrace the social and cultural change. A genuine break from the well-worn "show the bottle" approach, this is a cornerstone of Coke's new brand message of “more humble, mindful and braver."
72andSunny Amsterdam
Coca-Cola
Open like never before
Predicting post pandemic through poetry
Platforms: YouTube
Formats: Trueview Ads, COVID-19
Verticals: CPG/FMCG
Tags: Be Topical, Cannes Lions, Coronavirus, COVID-19, Craft, Inspirational, Storytelling
Regions: Europe
Countries: UK
Language: English
Date Published: 01/08/2020
