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72andSunny Amsterdam

Coca-Cola

Open like never before

Predicting post pandemic through poetry

Meet George the Poet - podcast host and now ad co-writer. While it's true manifesto advertising is not new, George and the team tapped into the global zeitgeist. Beautifully written and delivered, this TrueView spot helps us all anticipate and embrace the social and cultural change. A genuine break from the well-worn "show the bottle" approach, this is a cornerstone of Coke's new brand message of “more humble, mindful and braver."