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Wieden + Kennedy

Coca Cola

Open That Coca-Cola

How Tyler the Creator took Coca-Cola to TrueView.

With attention spans getting shorter and shorter, fast pacing and smooth transitions are some of the best tactics to keep audiences engaged and this spot for Coca-Cola has them in spades. Combined with slick art direction and a punchy track from Tyler, The Creator, it's a TrueView spot tuned for performance.