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Garnier In-house

Garnier

Open Up To Beautiful Browns

Bringing beautiful browns to millions with data-driven creative.

Garnier knew that they needed to speak to a diverse range of interests and styles. So they created a a range of Display content that could be pieced together to serve dynamic variations to the right audiences. Ultimately, the myriad of combinations hit more than 21M unique users in just two weeks, covering over 37 core groups across India's top 35 metros. Read more about how the campaign performed here.