Garnier knew that they needed to speak to a diverse range of interests and styles. So they created a a range of Display content that could be pieced together to serve dynamic variations to the right audiences. Ultimately, the myriad of combinations hit more than 21M unique users in just two weeks, covering over 37 core groups across India's top 35 metros. Read more about how the campaign performed here.
Garnier In-house
Garnier
Open Up To Beautiful Browns
Bringing beautiful browns to millions with data-driven creative.
Platforms: More Ad Formats
Formats: Display, DV360
Verticals: CPG/FMCG
Tags: Case Study, Display, Interactive
Regions: APAC
Countries: India
Language: English
Date Published: 27/09/2019