Opening with an interesting super is a tried and tested way to win audiences attention. This spot for Project Understood — a Down Syndrome initiative for Google Home — takes viewers on the journey of the story behind the initiative, using supers, interesting moments and emotional storytelling to keep viewers engaged.
FCB Canada Toronto
Canadian Down Syndrome Society
Project Understood
Making being understood unskippable.
Platforms: More Ad Formats
Formats: Trueview Ads
Verticals: Tech/Telco
Tags: Cannes Lions, Film, Impactful, Story Jump
Regions: Global
Countries: Canada
Language: English
Date Published: 05/11/2019
