Winning a Cannes Silver Lion, Campbell's was the first to use customised creative video technology in Australia. With a soup for every occasion, Director Mix served up a soup ad relevant to YouTube Searches. It had an amazing 92% average-view-through-rate and Campbell’s Simply Soups sales increased by 55%.
Clemenger BBDO
Campbell's
SoupTube
Who knew soup could be at the forefront of tech?
Platforms: YouTube
Formats: Customised Creative, Bumper Ads
Verticals: CPG/FMCG
Tags: Bumpers, Case Study, Customised Creative, YouTube
Regions: APAC
Countries: Australia
Language: English
Date Published: 10/06/2016