Emotional storytelling always proves a powerful factor for keeping audiences engaged, and this film capturing VMLY&R's Pride initiative for Starbucks is no different. Showing real people (talking direct to camera as viewers are used to on YouTube) makes for an inspiring and compelling film.
VMLY&R Bazil
Starbucks
I Am
TrueView revealing true names.
Formats: Trueview Ads
Verticals: CPG/FMCG
Tags: Borrow from Creators, Cannes Lions, Film, Impactful, Storytelling
Regions: Global
Countries: Brazil
Language: English
Date Published: 03/07/2020
