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McCann

IKEA

Stay Home

How giving homes a voice made magic for IKEA.

At a time where brands are trying to talk about their products in conjunction with a pandemic, IKEA pivoted to give a new player a voice in the era of COVID-19. Told from the perspective of a home, this TrueView spot lures viewers in from the get go and directs attention to every memory of home bar the one in which you're resigned to isolate in it.