It's rare for a brand to thank it's customers for no longer using their service but this emotional Uber spot does that. It's got heartfelt VO with user generated content—a staple for making TrueView spots native to the YouTube platform.
Wieden + Kennedy
Uber
Thank You For Not Riding
How Uber drove emotion with TrueView.
Platforms: YouTube
Formats: Trueview Ads, COVID-19
Verticals: Tech/Telco
Tags: Borrow from Creators, Corona, Coronavirus, COVID, COVID-19, Film, Impactful, Inspirational, Storytelling
Regions: North America
Countries: US
Language: English
Date Published: 08/04/2020