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The Bloc New York

EmpowHer NY

The Call Project

Calling on the TrueView advantage.

For years, social experiments have been one of the most engaging genres of content on YouTube. This powerful spot for EmpoweHer NY leverages the trend, and takes advantage of TrueView to expose a shocking inequality. Opening with a compelling statistic, and jumping straight into the action is a surefire way to keep viewers watching until the very end.