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Mother London

IKEA

The Hare

Turning bed-time stories into bed time advertising.

With a jump into the story in the first five seconds, and a plot that builds intrigue throughout—IKEA’s Hare is a modern retake on an old classic. The moral of this story? Respinning creative for TrueView is a winning combination that has the power to take viewers all the way through to the finish line.