With a jump into the story in the first five seconds, and a plot that builds intrigue throughout—IKEA’s Hare is a modern retake on an old classic. The moral of this story? Respinning creative for TrueView is a winning combination that has the power to take viewers all the way through to the finish line.
Mother London
IKEA
The Hare
Turning bed-time stories into bed time advertising.
Platforms: YouTube
Formats: Trueview Ads
Verticals: CPG/FMCG
Tags: Cannes Lions, Craft, Film, Quirky, Storytelling
Regions: Global
Countries: UK
Language: English
Date Published: 04/09/2020
