These five-second bespoke tag ran in front of existing 30" TV spots to make it more relevant to YouTube viewers. This helped Amaysim achieve more than an 8% increase in the average telco view through rate.
Special Group
Amaysim
The Hoff
How thinking outside the box prevailed over production constraints.
Formats: Trueview Ads
Verticals: Tech/Telco
Tags: Borrow from Creators, Content, Funny, Quirky, Story Jump, Storytelling, TrueView, YouTube
Regions: APAC
Countries: Australia
Language: English
Date Published: 13/11/2015