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Saturday Morning

Procter & Gamble

The Look

Changing your perspective by changing your perspective

How do you address prejudice ingrained for generations? It has to be one of the world's toughest briefs. The team behind this TrueView spot chose coercion over confrontation. By switching from first person POV to more traditional angles, the viewer gets a genuine taste of what it's like to be pre-judged by your skin colour. The misdirection in the final scene is a heart-stopper.