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Digitas Chicago


The Marks of a Maker

Playing to the audience with Video Ad Sequencing.

When a brand responds to viewer behavior it can lead to greater success. In this campaign, KitchenAid used Video Ad Sequencing to follow a 15 second lead spot with either a 30 or 6 second secondary spot. Attractively shot and branded, the responsiveness added to the connection created and gave the brand a measurable lift.