You can do a lot with a powerful story, and sometimes not using imagery can make your idea even stronger. This film for Refuge takes imagery out of the equation to deliver a highly crafted spot. Being super-led to maintain attention, it makes a huge impact and is poised to gain attention on TrueView.
AMV BBDO
Refuge
The Naked Threat
Proving simple can be powerful.
Platforms: YouTube
Formats: Trueview Ads
Verticals: Other
Tags: Cannes Lions, Craft, Film, Impactful, Storytelling
Regions: Global
Countries: UK
Language: English
Date Published: 24/09/2020
