Lockdown has meant we've all had to get creative. When two Italian girls started playing tennis between two buildings, the world took notice with over 100k views. In a stroke of genius Barilla, added a sprinkle of branding and a spoonful of Roger Federer and the story went viral again with 21M+ views.
We Are Social
Barilla
The rooftop match
Making a viral video go viral again
Platforms: YouTube
Formats: Trueview Ads
Verticals: CPG/FMCG
Tags: Celebrity, Coronavirus, COVID-19, Influencer, Longform, Storytelling
Regions: Europe
Countries: Italy
Language: English
Date Published: 31/07/2020