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Forsman & Bodenfors

Volvo

The Runner, The Cyclist, The Pedestrian

A TrueView car ad, that's not truly about cars.

A powerul tactic for TrueView is a clever reveal, and these spots for Volvo deliver it with a single take. With VO opening with phrases like 'Suddenly' and 'This isn't just a vehicle', Volvo takes tactics straight from the TrueView playbook to drive veiwers all the way to the product benefit.